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How customer-friendly are digital MF platforms?

"We find that a freemium model works best, so that new users exploring Clearfunds get our basic features at no cost, and can access richer functionality for a small annual fee of Rs 1,000 per portfolio per year. This lets us attract and grow our user base without spending too much on costly ad campaigns," said Kunal Bajaj, Founder & CEO, Clearfunds.